Amazon does an Alibaba in India, collaborates with FISME to increase e-commerce penetration in the MSME sector

Under the pact with FISME, Amazon will provide an online platform to Indian MSMEs, just as Alibaba had once done in China and Hong Kong.

Amazon has signed an agreement with the Federation of Indian Micro, Small and Medium Enterprises (FISME) in which the e-commerce giant will raise awareness about the importance of online presence among micro, small and medium enterprises (MSMEs) in the country. To that end, Amazon and FISME will organize pan-India events and workshops in which MSMEs will be taught how to sell their products online.

Gopal Pillai, Director and GM (Seller Services) at Amazon India said after signing the agreement that “The MSME sector plays a critical role in the growth of Indian economy. A significant number of the 4,00,000 sellers on Amazon India’s platform is SMEs. Also, unique products sold by MSMEs empower our customers to have access to increased selection. We expect participation from tens and thousands of small and micro businesses on Amazon.in as part of this event.” He further added that the tie-up with FISME will help Amazon to educate MSMEs on both domestic e-commerce and cross-border B2C sales.

Amazon India had earlier partnered with a number of government bodies and non-profit organisations such as the National Institute for Entrepreneurship and Small Business Development (NIESBUD), and the Uttar Pradesh and Telangana governments to raise e-commerce awareness among MSMEs in the two states.

On December 16, Amazon will host an event titled “Small Business Day” on its platform in which customers will get the opportunity to discover and buy unique and hard-to-find MSME-made products from various programmes such as Kala Haat, Amazon Saheli, Amazon Select and Amazon Launchpad.

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